Blog<\/h1><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/image-cpo-vs-acos-2.jpg\" "\\"image")
<\/span><\/div>Amazon Advertising – the ACoS stumbling block for vendors<\/a><\/h5><\/div>Published On: 13. May 2022<\/span><\/span><\/div>Do you trust your ACoS? \u00a0 But let's start from the beginning. When manufacturers, sellers or their agencies place advertisements on Amazon, everyone naturally wants to know what the advertising brings, whether it is successful, or whether Henry Ford's old phrase applies: I know half of my advertising is money down the drain. I just [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/money-gbb5b46042_1920.jpg\" "\\"money-gbb5b46042_1920\\"")
<\/span><\/div>Amazon Shortage Claims – the hidden margin killer for vendors?<\/a><\/h5><\/div>Published On: 23. February 2022<\/span><\/span><\/div>Overdue payments and open items are the horror of any accountant. It gets even more gruesome when collecting overdue receivables is like tilting at windmills. At Amazon, there are many windmills. They call themselves \"shortage invoices\". De facto, these are invoice reductions by Amazon for goods not delivered or delivered too little by the vendor. [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n- <\/span><\/div>
Amazon Shortage Claims – the secret margin killer for vendors?<\/a><\/h5><\/div>Published On: 23. February 2022<\/span><\/span><\/div>Overdue payments and open items are the horror of any accountant. It gets even more gruesome when collecting overdue receivables is like tilting at windmills. There are a lot of windmills on Amazon. They are called \"shortage invoices\" or \"shortage invoices\". De facto, these are invoice reductions by Amazon for goods not delivered or too [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/spot-g820178ae3_1920.jpg\" "\\"spot-g820178ae3_1920\\"")
<\/span><\/div>Amazon Born to Run: How Amazon Vendors Can Make New Products Successful Fast<\/a><\/h5><\/div>Published On: 11. October 2021<\/span><\/span><\/div>In the past (yes, by now you can also talk about \"in the past\" when it comes to working with Amazon), it used to be quite simple. If you had new products in your portfolio as a manufacturer, you simply listed them in Amazon VendorCentral, uploaded pictures and you could be pretty sure that a [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/YS-Blog-Amazon-virtuelle-Bundles-Titelbild.jpg\" "\\"YS")
<\/span><\/div>Virtual bundles as an Amazon Vendor – this is how it works<\/a><\/h5><\/div>Published On: 7. October 2021<\/span><\/span><\/div>Virtual bundles are a great way to grow your product portfolio on Amazon, increase sales, improve the profitability of your items, and conduct market research on the world's largest product search engine at the same time. What sounds like the egg-cellent solution is in fact very little known and used by vendors. That's because Amazon [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/europe-1264062_1920.jpg\" "\\"europe-1264062_1920\\"")
<\/span><\/div>Cross Border Deals through Amazon – How to minimize the risk for your brand<\/a><\/h5><\/div>Published On: 10. September 2021<\/span><\/span><\/div>Amazon is spreading more and more across Europe. The most recent additions were the branches in Sweden and Poland, which means that the Group is now represented in 8 European countries, and it is rumored that there will soon be 10 locations, including the Czech Republic and Denmark. With each of the new offshoots, the [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/arm-wrestling-567950_1920.jpg\" "\\"arm-wrestling-567950_1920\\"")
<\/span><\/div>The right pricing strategy as an Amazon Vendor<\/a><\/h5><\/div>Published On: 17. August 2021<\/span><\/span><\/div>Even in 2021, many manufacturers still have fear sitting at the table when it comes to the topic of online retail and online marketplaces. The fear that sales prices will erode and that a downward price spiral will be set in motion. Very often, the largest marketplace in particular - Amazon - is viewed critically. [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/store-5619201_1920.jpg\" "\\"store-5619201_1920\\"")
<\/span><\/div>Is Vendor Flex the silver bullet out of the logistics mess for Amazon vendors?<\/a><\/h5><\/div>Published On: 3. August 2021<\/span><\/span><\/div>No matter where you listen, everyone who has to deliver goods from A to B can't stop moaning: transports take much longer, agreed collection or delivery dates are not kept, deliveries are returned because of full warehouses, and the prices... well you know yourself... Only very few believe that these issues will return to normal [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/sbv-placement.png\" "\\"sbv-placement\\"")
<\/span><\/div>Amazon Sponsored Brands Videos – What can the new ad type do?<\/a><\/h5><\/div>Published On: 18. September 2020<\/span><\/span><\/div>What are Amazon Sponsored Brands Videos? Amazon's new Sponsored Brands Video advertising format has been available in Germany since August of this year, bringing moving images into the advertising cosmos on Amazon for the first time. As a vendor or seller with your own brand, you can promote individual products with a short video (maximum [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/virus-1309840.jpg\" "\\"virus-1309840\\"")
<\/span><\/div>COVID-19: Amazon shuts down – extensive order stop at vendors. What we recommend and what our forecasts are<\/a><\/h5><\/div>Published On: 18. March 2020<\/span><\/span><\/div>We noticed it already on Monday (16.03.). Neither our own VendorCentrals nor those of our customer accounts received orders from Amazon. Inquiries with colleagues revealed the same picture. We already figured that this had to do with the current situation and the restrictions caused by the Corona virus; then on Tuesday afternoon came the official [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/hammer_money_euro_currency_dollar_bill_bills_paper_money_finance-758111.jpg\" "\\"hammer_money_euro_currency_dollar_bill_bills_paper_money_finance-758111\\"")
<\/span><\/div>Amazon Chargebacks – How can vendors avoid chargebacks?<\/a><\/h5><\/div>Published On: 2. March 2020<\/span><\/span><\/div>As an Amazon supplier, you must comply with certain procedures and guidelines. Violations of this are sometimes punished with penalties, the so-called charge backs. There are different types of charge backs at Amazon, most of them are related to the ordering or logistics process. Basically, four different areas can be distinguished.<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n- <\/span><\/div>
Amazon Chargebacks – How can vendors avoid chargebacks?<\/a><\/h5><\/div>Published On: 2. March 2020<\/span><\/span><\/div>As an Amazon supplier, you must follow certain procedures and guidelines. In some cases, violations of this are punished with fines, the so-called charge backs. There are several types of charge backs on Amazon, most are associated with the ordering or logistics process. Basically, four different areas can be distinguished:<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/Brand-Analytics-Blog-Titelbild.jpg\" "\\"Brand-Analytics-Blog-Titelbild\\"")
<\/span><\/div>Ara Premium is dead, long live Amazon Brand Analysis<\/a><\/h5><\/div>Published On: 7. February 2020<\/span><\/span><\/div>Brand Analytics? Huh? I know that, don't I? Some will think that now and we felt exactly the same when we first received the following message from Amazon: \"In the coming weeks, ARA Premium will be renamed Brand Analysis. Please make sure you sign up for Amazon Brand Registration by March 31 to get access. [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/YS-Blogartikel-C2FO-Bild-Beitrag.jpg\" "\\"YS")
<\/span><\/div>The new Amazon Early Payment Program for Vendors: Is there money in your account right away?<\/a><\/h5><\/div>Published On: 28. November 2019<\/span><\/span><\/div>For a couple of weeks now we have been bombarded with mails from Amazon about their new \"Early Payment Program\" in cooperation with C2FO. Since we are basically curious, we registered with one of our vendor accounts and took a closer look at this new Amazon program for cash flow improvement. What is the Amazon [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/Blog-Auffuellcode-Screenshot-AMVisor-Feature.jpg\" "\\"Blog")
<\/span><\/div>Amazon’s confusing replenishment codes in Vendor Central – How to keep track of them<\/a><\/h5><\/div>Published On: 14. June 2019<\/span><\/span><\/div>In this article, you will learn which codes exist, which you must keep an eye on, and where you can find and update the codes in the Amazon Vendor Portal.<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n- <\/span><\/div>
Amazon’s confusing padding codes in Vendor Central – How to stay on top of things<\/a><\/h5><\/div>Published On: 14. June 2019<\/span><\/span><\/div>In this article, you'll learn what codes are available, which ones are essential to keep track of, and where in the Amazon Vendor Portal you can find and update the codes.<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n
- <\/span><\/div>
Amazon Advertising – the ACoS stumbling block for vendors<\/a><\/h5><\/div>
Published On: 13. May 2022<\/span><\/span><\/div>Do you trust your ACoS? \u00a0 But let's start from the beginning. When manufacturers, sellers or their agencies place advertisements on Amazon, everyone naturally wants to know what the advertising brings, whether it is successful, or whether Henry Ford's old phrase applies: I know half of my advertising is money down the drain. I just [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>Amazon Shortage Claims – the hidden margin killer for vendors?<\/a><\/h5><\/div>
Published On: 23. February 2022<\/span><\/span><\/div>Overdue payments and open items are the horror of any accountant. It gets even more gruesome when collecting overdue receivables is like tilting at windmills. At Amazon, there are many windmills. They call themselves \"shortage invoices\". De facto, these are invoice reductions by Amazon for goods not delivered or delivered too little by the vendor. [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>Amazon Shortage Claims – the secret margin killer for vendors?<\/a><\/h5><\/div>
Published On: 23. February 2022<\/span><\/span><\/div>Overdue payments and open items are the horror of any accountant. It gets even more gruesome when collecting overdue receivables is like tilting at windmills. There are a lot of windmills on Amazon. They are called \"shortage invoices\" or \"shortage invoices\". De facto, these are invoice reductions by Amazon for goods not delivered or too [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>Amazon Born to Run: How Amazon Vendors Can Make New Products Successful Fast<\/a><\/h5><\/div>
Published On: 11. October 2021<\/span><\/span><\/div>In the past (yes, by now you can also talk about \"in the past\" when it comes to working with Amazon), it used to be quite simple. If you had new products in your portfolio as a manufacturer, you simply listed them in Amazon VendorCentral, uploaded pictures and you could be pretty sure that a [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>Virtual bundles as an Amazon Vendor – this is how it works<\/a><\/h5><\/div>
Published On: 7. October 2021<\/span><\/span><\/div>Virtual bundles are a great way to grow your product portfolio on Amazon, increase sales, improve the profitability of your items, and conduct market research on the world's largest product search engine at the same time. What sounds like the egg-cellent solution is in fact very little known and used by vendors. That's because Amazon [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>Cross Border Deals through Amazon – How to minimize the risk for your brand<\/a><\/h5><\/div>
Published On: 10. September 2021<\/span><\/span><\/div>Amazon is spreading more and more across Europe. The most recent additions were the branches in Sweden and Poland, which means that the Group is now represented in 8 European countries, and it is rumored that there will soon be 10 locations, including the Czech Republic and Denmark. With each of the new offshoots, the [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>The right pricing strategy as an Amazon Vendor<\/a><\/h5><\/div>
Published On: 17. August 2021<\/span><\/span><\/div>Even in 2021, many manufacturers still have fear sitting at the table when it comes to the topic of online retail and online marketplaces. The fear that sales prices will erode and that a downward price spiral will be set in motion. Very often, the largest marketplace in particular - Amazon - is viewed critically. [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>Is Vendor Flex the silver bullet out of the logistics mess for Amazon vendors?<\/a><\/h5><\/div>
Published On: 3. August 2021<\/span><\/span><\/div>No matter where you listen, everyone who has to deliver goods from A to B can't stop moaning: transports take much longer, agreed collection or delivery dates are not kept, deliveries are returned because of full warehouses, and the prices... well you know yourself... Only very few believe that these issues will return to normal [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>Amazon Sponsored Brands Videos – What can the new ad type do?<\/a><\/h5><\/div>
Published On: 18. September 2020<\/span><\/span><\/div>What are Amazon Sponsored Brands Videos? Amazon's new Sponsored Brands Video advertising format has been available in Germany since August of this year, bringing moving images into the advertising cosmos on Amazon for the first time. As a vendor or seller with your own brand, you can promote individual products with a short video (maximum [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>COVID-19: Amazon shuts down – extensive order stop at vendors. What we recommend and what our forecasts are<\/a><\/h5><\/div>
Published On: 18. March 2020<\/span><\/span><\/div>We noticed it already on Monday (16.03.). Neither our own VendorCentrals nor those of our customer accounts received orders from Amazon. Inquiries with colleagues revealed the same picture. We already figured that this had to do with the current situation and the restrictions caused by the Corona virus; then on Tuesday afternoon came the official [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>Amazon Chargebacks – How can vendors avoid chargebacks?<\/a><\/h5><\/div>
Published On: 2. March 2020<\/span><\/span><\/div>As an Amazon supplier, you must comply with certain procedures and guidelines. Violations of this are sometimes punished with penalties, the so-called charge backs. There are different types of charge backs at Amazon, most of them are related to the ordering or logistics process. Basically, four different areas can be distinguished.<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>Amazon Chargebacks – How can vendors avoid chargebacks?<\/a><\/h5><\/div>
Published On: 2. March 2020<\/span><\/span><\/div>As an Amazon supplier, you must follow certain procedures and guidelines. In some cases, violations of this are punished with fines, the so-called charge backs. There are several types of charge backs on Amazon, most are associated with the ordering or logistics process. Basically, four different areas can be distinguished:<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>Ara Premium is dead, long live Amazon Brand Analysis<\/a><\/h5><\/div>
Published On: 7. February 2020<\/span><\/span><\/div>Brand Analytics? Huh? I know that, don't I? Some will think that now and we felt exactly the same when we first received the following message from Amazon: \"In the coming weeks, ARA Premium will be renamed Brand Analysis. Please make sure you sign up for Amazon Brand Registration by March 31 to get access. [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>The new Amazon Early Payment Program for Vendors: Is there money in your account right away?<\/a><\/h5><\/div>
Published On: 28. November 2019<\/span><\/span><\/div>For a couple of weeks now we have been bombarded with mails from Amazon about their new \"Early Payment Program\" in cooperation with C2FO. Since we are basically curious, we registered with one of our vendor accounts and took a closer look at this new Amazon program for cash flow improvement. What is the Amazon [...]<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>Amazon’s confusing replenishment codes in Vendor Central – How to keep track of them<\/a><\/h5><\/div>
Published On: 14. June 2019<\/span><\/span><\/div>In this article, you will learn which codes exist, which you must keep an eye on, and where you can find and update the codes in the Amazon Vendor Portal.<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n<\/span><\/div>Amazon’s confusing padding codes in Vendor Central – How to stay on top of things<\/a><\/h5><\/div>
Published On: 14. June 2019<\/span><\/span><\/div>In this article, you'll learn what codes are available, which ones are essential to keep track of, and where in the Amazon Vendor Portal you can find and update the codes.<\/p><\/div>
read more<\/span><\/a><\/div><\/div><\/li>\n
![](\"https:\/\/yellowsky.eu\/wp-content\/uploads\/Product-Bundles-Multi-Packs-1.jpg\" "\\"Product")
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