Brand stores are basically small online stores within Amazon. They give brands the opportunity to present themselves comprehensively and should help buyers discover your product range, related products and recommendations on Amazon. The brand store can be reached at www.amazon.de/ihremarke.
What’s the point of branded stores on Amazon?
With the brand store you open your own showroom on Amazon, you can showcase your products very well, get your brand message across clearly, exploit cross-selling and upselling potentials.
As long as the Amazon customer is on your brand store pages, they will not see any ads or competitive items.
How do you create your own brand store?
You do not need any programming skills to create the Amazon brand store. Predefined templates and drag’n’drop functions simplify the creation. Nevertheless, more time should be invested in planning and structure at the beginning.
The creation is done through your AMS account. If you don’t have one yet, click on Advertising > Advertising in your VendorCentral and get it unlocked for your brand.
The store itself can have up to three levels, you can include large banners or videos.
After completion, you can check the final design via the preview. As with the A+ detail pages, you have the choice between mobile and desktop view. Once you are satisfied with the result, have Amazon approve the store for publishing. Usually, your new brand store will be visible after 48 to 72 hours.
How does the Amazon user find your new store?
Now you have created your beautiful new store and of course you want to present it to as many customers as possible.
What are the options for this?
Your own Amazon web address
Each Amazon brand store is accessible via a user-friendly web address. It is www.amazon.de/ihremarke. You can use this link to generate external traffic, for example via your own website, newsletters or social media.
In the statistics section of the Amazon Store, you can track what traffic came through these external sources and also what sales you generated as a result.
Linking your brand to the store
On the product detail pages, you will always see the brand under the product title. Usually, clicking on the brand will take you to an Amazon search page with listings of any items from that brand.
You can request linking to your brand store via your Amazon Vendor Manager or a case in VendorCentral. This way you get more traffic to your store and get complete control over the content that the Amazon customer sees.
Amazon Headline Search Ads
If you use AMS, you know about the Sponsored Brands campaign type. These campaigns are always displayed above all search results, contain general information and three specific products selected by you. When creating these ads, you choose whether the customer should be shown an overview page with certain of your products when they click, or whether they should land in your brand store.
How do you measure the success of your store?
Optimal representation of your brand on Amazon is one thing, but how can you measure the success and sales generated by your brand store?
Amazon provides you with extensive statistics for your store. You can view the number of visitors, page views and also the achieved sales by origin and thus drive detailed analyses and evaluations.
You don’t want to familiarize yourself with the topic yourself or you don’t have any capacities free?
The content experts at YellowSky have already created a great many brand stores and know exactly what is important.
Please feel free to request your quote.