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Do you trust your ACoS?   But let's start from the beginning. When manufacturers, sellers or their agencies place advertisements on Amazon, everyone naturally wants to know what the advertising brings, whether it is successful, or whether Henry Ford's old phrase applies: I know half of my advertising is money down the drain. I just [...]

Overdue payments and open items are the horror of any accountant. It gets even more gruesome when collecting overdue receivables is like tilting at windmills. At Amazon, there are many windmills. They call themselves "shortage invoices". De facto, these are invoice reductions by Amazon for goods not delivered or delivered too little by the vendor. [...]

Overdue payments and open items are the horror of any accountant. It gets even more gruesome when collecting overdue receivables is like tilting at windmills. There are a lot of windmills on Amazon. They are called "shortage invoices" or "shortage invoices". De facto, these are invoice reductions by Amazon for goods not delivered or too [...]

In the past (yes, by now you can also talk about "in the past" when it comes to working with Amazon), it used to be quite simple. If you had new products in your portfolio as a manufacturer, you simply listed them in Amazon VendorCentral, uploaded pictures and you could be pretty sure that a [...]

Virtual bundles are a great way to grow your product portfolio on Amazon, increase sales, improve the profitability of your items, and conduct market research on the world's largest product search engine at the same time. What sounds like the egg-cellent solution is in fact very little known and used by vendors. That's because Amazon [...]

Amazon is spreading more and more across Europe. The most recent additions were the branches in Sweden and Poland, which means that the Group is now represented in 8 European countries, and it is rumored that there will soon be 10 locations, including the Czech Republic and Denmark. With each of the new offshoots, the [...]

Even in 2021, many manufacturers still have fear sitting at the table when it comes to the topic of online retail and online marketplaces. The fear that sales prices will erode and that a downward price spiral will be set in motion. Very often, the largest marketplace in particular - Amazon - is viewed critically. [...]

No matter where you listen, everyone who has to deliver goods from A to B can't stop moaning: transports take much longer, agreed collection or delivery dates are not kept, deliveries are returned because of full warehouses, and the prices... well you know yourself... Only very few believe that these issues will return to normal [...]

What are Amazon Sponsored Brands Videos? Amazon's new Sponsored Brands Video advertising format has been available in Germany since August of this year, bringing moving images into the advertising cosmos on Amazon for the first time. As a vendor or seller with your own brand, you can promote individual products with a short video (maximum [...]

We noticed it already on Monday (16.03.). Neither our own VendorCentrals nor those of our customer accounts received orders from Amazon. Inquiries with colleagues revealed the same picture. We already figured that this had to do with the current situation and the restrictions caused by the Corona virus; then on Tuesday afternoon came the official [...]

As an Amazon supplier, you must comply with certain procedures and guidelines. Violations of this are sometimes punished with penalties, the so-called charge backs. There are different types of charge backs at Amazon, most of them are related to the ordering or logistics process. Basically, four different areas can be distinguished.

As an Amazon supplier, you must follow certain procedures and guidelines. In some cases, violations of this are punished with fines, the so-called charge backs. There are several types of charge backs on Amazon, most are associated with the ordering or logistics process. Basically, four different areas can be distinguished:

Brand Analytics? Huh? I know that, don't I? Some will think that now and we felt exactly the same when we first received the following message from Amazon: "In the coming weeks, ARA Premium will be renamed Brand Analysis. Please make sure you sign up for Amazon Brand Registration by March 31 to get access. [...]

For a couple of weeks now we have been bombarded with mails from Amazon about their new "Early Payment Program" in cooperation with C2FO. Since we are basically curious, we registered with one of our vendor accounts and took a closer look at this new Amazon program for cash flow improvement. What is the Amazon [...]

In this article, you will learn which codes exist, which you must keep an eye on, and where you can find and update the codes in the Amazon Vendor Portal.

In this article, you'll learn what codes are available, which ones are essential to keep track of, and where in the Amazon Vendor Portal you can find and update the codes.

One of the most popular product-bundles is probably the Big Mac menu. But also, offside the common fast-food chains there are bundles in nearly every market area. The renowned Harvard Business School researched the effects at the example of the Nintendo game console, they could verify the extreme success of this strategy and also published [...]

One of the most famous product bundles is probably the Big Mac menu. But even away from the usual fast-food chains, bundles can be found in almost all market sectors. The renowned Harvard Business School studied the effects using the Nintendo game console as an example, was able to prove the extreme success of this [...]

Amazon requires new packaging design and certificates - read here if you are affected and what you can do. "Amazon is always committed to providing its customers with the broadest selection, the best possible service and an outstanding customer experience..." When an email from Amazon already starts like this, you as a supplier know, "Ouch, [...]

Wie Sie als Hersteller und Lieferant unter Amazons explodierenden Logistik-Kosten leiden und was Sie dagegen tun können Anyone who has ever ordered multiple items from Amazon at the same time knows this phenomenon: even if you say in the checkout process that the order should be combined into as few partial deliveries as possible, multiple [...]

Amazon regularly tries to convince its retail partners, who are connected via VendorCentral, of the advantages of direct delivery, or dropshipping. On the VC start page, you can see how much additional sales you can achieve as a supplier if you register certain products for direct shipping. The proposed selection seems mostly quite arbitrary: Large [...]

Brand stores are basically small online stores within Amazon. They give brands the opportunity to present themselves comprehensively and should help buyers discover your product range, related products and recommendations on Amazon. The brand store can be reached at www.amazon.de/ihremarke. What's the point of branded stores on Amazon? With the brand store you open your [...]

A+ detail pages allow you to provide Amazon customers with richer, more detailed information to promote your products. An A+ detail page can help you increase sales, maintain customer interest, educate buyers about model variations and features, and build awareness of your brand.   Example standard product description vs. A+ detail page Was bringen A+ [...]

A truism: If your item is not in stock on Amazon, it cannot be sold. Now there are several reasons why your item may not be in stock at Amazon. The Amazon Order algorithm ensures that items are reordered on time and in sufficient quantities. However, the automatic order system works rather conservatively and usually [...]